Host, actress, fitness expert and celebrity mom Brooke Burke-Charvet has teamed up with Kimberly-Clark’s Poise brand with a focus on educating women about light bladder leakage (LBL) and empowering them to find the best solutions for their leaks. The brand says one in three women experience LBL.

“I’m a mom of four wonderful kids – so, of course, I, like millions of other women, experience leaks every now and then. But I’ve found ways to dance through the beautiful chaos that is my family, my work in the entertainment industry, my fitness classes and more, and haven’t let LBL hold me back,” explains Burke-Charvet. “There is something really powerful about being able to connect and relate as women, and I’m all about empowering the millions of us who experience leaks to seize their Poise moment – that exact time when we stop letting leaks interrupt our lives and reach for Poise – to help manage LBL with confidence.”

Unlike period pads, only Poise Thin-Shape pads have Thin-Flex Technology. Poise also provides 3-in-1 LBL protection for dryness, comfort and odor control. Designed to move with a woman’s body, Poise Thin-Shape pads are up to 40% thinner than original Poise brand pads and stay three times drier than leading period pads. Poise Thin-Shape pads also feature Thin-Flex Technology that moves with a woman’s body, an Absorb-loc core that quickly locks away wetness and odor, and leak-block sides for outstanding protection.

“For more than 20 years, the Poise brand has been committed to understanding women’s evolving feminine care needs and introducing them to innovative, category-changing solutions that empower and give them confidence,” says Breanna Kuhn, Poise brand manager, Kimberly-Clark. “We are thrilled to offer options, like Poise Thin-Shape pads, which offer outstanding protection to help them manage their leaks with confidence and live life uninterrupted.”

In addition to partnering with Burke-Charvet who appears in new Poise brand television, print and online advertisements, free standing inserts as well as online video shorts available on www.Poise.com, the Poise brand is encouraging women to seize their Poise moment with an integrated marketing approach. This includes digital partnerships, sampling, retail support and a year-long partnership with Life Time Fitness that includes in-club signage plus sponsorship of and sampling at the company’s national Esprit de She races.